Batanga Acquires Latin American Online Media Companies
Batanga now largest independent digital media company serving U.S. Hispanic and Latin American markets with offices in the U.S., Mexico, Colombia, Argentina, Chile, Venezuela and Brazil
Batanga, Inc. has acquired two of the leading Latin American online media companies, Adfunky and I-Network. The new acquisitions will exponentially increase the company’s audience and publishing partners in the US, Mexico and Latin America as well as provide its existing sales organization with value-added product offerings for marketers looking to reach Hispanic consumers online. Headquartered in Miami, regional offices are located in Mexico City, Bogota and Buenos Aires as well as sales offices in nineteen cities throughout the globe. GroupArgent represented Adfunky and I-Network in the transaction and acted as their exclusive financial advisors.
Batanga, Inc. is now the largest independent digital media company serving U.S. Hispanic and Latin American markets. By leveraging investments in technology, product and content, Batanga, Inc. creates significant value for its advertisers and publishers in both markets. These acquisitions represent a major commitment by Batanga, Inc. to the Hispanic online market.
Based in Argentina, Adfunky is a fast growing ad network and digital media company founded by Internet veterans to boost the results of advertisers, agencies and publishers. I-Network, a Bogota-based online marketing company, is a clear leader in the markets it operates in.