Batanga Media expands its portfolio with the purchase of Crovat, an Uruguay-based venture that has developed 300-plus consumer websites over the last five years. Focused on lifestyle content targeting women, Crovat’s sites, blogs and online communities combined, report 12 million unique visits per month. The lineup of websites created by Crovat includes,,, and Batanga CEO Rafael Urbina notes that the acquisition expands Batanga’s footprint when it comes to relevant and entertaining content aimed at Hispanics. Under the terms of the purchase, Crovat founder Santiago Pehar will join Batanga Media as vice president of product, overseeing all lifestyle properties.

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