Balsera Communications, a U.S. Hispanic public affairs and public relations agency, took home the top prize of PRWeek’s Multicultural Campaign of the Year for its innovative work with the National Hispanic Landscape Alliance (NHLA). Winners were announced during PRWeek’s annual awards ceremony in New York City on March 20, 2014.
“We are extremely proud and honored to have been recognized for the work that our team does to bring awareness to issues affecting the Hispanic American community,” said Balsera Communications President David Duckenfield. “This award is a testament to the special talent and the unique capability Balsera has in engaging and mobilizing a diverse range of Hispanic audiences simultaneously at the national and community levels.”
When proposed government regulations threatened the livelihoods of landscape company owners and workers, many of whom are Hispanic, Balsera helped concerned advocates create the non-profit National Hispanic Landscape Alliance. By initiating dialogue between industry leaders and policy makers, while also harnessing the voice of the Hispanic landscaping workforce, Balsera and the NHLA were able to generate national coverage and, more importantly, drive change in Washington.
Since 1999, Balsera Communications has developed a reputation for being a forward-thinking agency that understands the multifaceted nature of the Hispanic market and its needs. Balsera has led Hispanic communications efforts for Fortune 100 companies and non-profits including UnitedHealthcare, Catholic Relief Services, the National Museum of the American Latino Commission, Obama 2008, Vme Television, and Hispanicize, among others.
The PRWeek Awards recognize the best corporate, nonprofit, and agency and academic teams, and the work they produce. Winners of the individual awards were decided by a panel of judges consisting of senior professionals from across agency, corporate, nonprofit, academic and government ranks.
About Balsera Communications
Balsera Communications is an award-winning, boutique public affairs and public relations boutique agency with expertise in U.S. Hispanic issues and messaging. Its team of experts provides full-service strategic communications to clients in the U.S. and around the world who are targeting the fast growing and dynamic U.S. Hispanic market. Their clients hail from a broad range of industries including Fortune 100 companies, non-profits, elected officials and government entities. Balsera Communications is based in Miami, Florida.
SOURCE Balsera Communications