NEW YORK, NY – Public affairs and consumer public relations agency Balsera Communications won PR Week’s 2014 Multicultural Marketing Campaign of the Year Award. The PR Week Awards were held last night in New York City.
Balsera beat out a competitive list of agency finalists that included H+M Communications, rbb Public Relations, Form and CRT/tanaka
In 2011, proposed government regulations threatened the livelihoods of landscape company owners and workers, many of whom are Hispanic. In response, Balsera, along with leading landscape industry brands, created the nonprofit National Hispanic Landscape Alliance. The group took on public policy leaders, the Department of Labor, and the EPA, among others, through face-to-face meetings, as well as numerous programs during the landscape industry’s annual Legislative Day on the Hill and the National Association for Latino Elected Officials. Armed with powerful stories of entrepreneurs, the effort spurred national coverage and, more importantly, resulted in the reversal of proposed EPA regulations and a delay in proposed Labor Department regulations.
Here is a full list of winners from the PRWeek Awards 2014.
Communicator of the Year
Edie Windsor
Arts, Entertainment & Media Campaign of the Year
Ketchum and P&G/Gillette
Product Brand Development Campaign of the Year
Text100 and British Airways
Consumer Launch Campaign of the Year
Cohn & Wolfe and Nokia
Healthcare Campaign of the Year
Chandler Chicco Agency and Mylan Specialty
Technology Campaign of the Year
Allison+Partners and Dropbox
Business-to-Business Campaign of the Year
Text100 and British Airways
Internal Communications Campaign of the Year
Dow Jones & Company
Community Relations Campaign of the Year
Spector & Associates and Older Adults Technology Services (OATS)
Multicultural Marketing Campaign of the Year
Balsera Communications and National Hispanic Landscape Alliance
Global Campaign of the Year
KYNE and Roll Back Malaria Partnership
Corporate Branding Campaign of the Year
Seymour Public Relations and Sabra Dipping Company
Public Affairs Campaign of the Year
Team Sarah and The Murnaghan Family
Investor/Financial Communications Campaign of the Year
Zillow
Crisis or Issues Management Campaign of the Year
Ketchum and Airlines for America
Public Sector Campaign of the Year
Seattle Police Department
Nonprofit Campaign of the Year
MSLGroup and March of Dimes
Cause-Related Campaign of the Year
FleishmanHillard and AT&T
Best Use of Social Media/Digital
Human Rights Campaign
Best Use of Broadcast/Video Content
i.d.e.a. and Advanstar
Best Use of Analytics
Porter Novelli and Timberland
PR Product/Service of the Year
MSLGroup
Promotional Event of the Year
Ketchum and Frito-Lay
PR Student of the Year
Sarah Corder, Liberty University
Young PR Professional of the Year
Molly McLeod, Hellerman Baretz Communications
PR Professional of the Year – In-House
David McCulloch, Cisco
PR Professional of the Year – Agency
Dave Senay, Fleishman-Hillard
PR Education Program of the Year
Georgetown University
In-House PR Team of the Year
Fannie Mae
Boutique PR Agency of the Year
Beekeeper Group
Small PR Agency of the Year
ReviveHealth
Midsize PR Agency of the Year
Olson Engage
Large PR Agency of the Year
FleishmanHillard
PR Agency of the Year
Olson Engage
PRWeek Campaign of the Year
Ketchum and P&G/Gillette