As U.S. demographics continue to shift, brands are increasingly turning to multicultural specialists like The Axis Agency, a member of the Interpublic Group that focuses on creating campaigns that align with culture-based ideas or movements that are on the rise among Hispanic and African American consumers.
Partnering with Weber Shandwick, The Axis Agency helped Covered California, the state’s new healthcare exchange, reach the target audience with emotional and authentic story-driven creative.
On a less serious note, The Axis Agency proved that it also knows how to have a good time by helping Malibu Rum launch Malibu Black with a Día de los Muertos twist.
The Axis Agency clients include GM, The U.S Army, and Mattel, to name a few.