CHICAGO, IL – Rockeros across the country dream of living the rockstar life — performing in front of screaming fans, on stage with bright lights and at sold-out shows.  Now, AXE,  is teaming up with Univision Interactive Media, Inc., the digital division of Univision Communications Inc., to give one band the chance to play a LIVE set at this year’s official Latin GRAMMY(R) After Party on November 5 in Las Vegas.

AXE Instinct, a new leather-scented fragrance inspired by the essence of rock ‘n’ roll is inviting aspiring bands to enter the Power of Leather Contest by uploading a video performance of an original song at, keyword: AXE.  The winning band will rock out in Las Vegas with an all-expense -paid trip for up to five people, tickets to the 10th Annual Latin GRAMMY(R) Awards, and a LIVE performance spot at the official Latin GRAMMY(R) After Party.

To Enter band must:
— Rock bands with up to five members are invited to upload their videos now through Sunday, October 11 at, keyword: AXE.  (Videos should not exceed five minutes in length.)

Judging Process:
— A panel of judges will review and score all submissions based on the originality, personality, creativity and enthusiasm, amongst other factors, shown in the video.
— The five (5) finalists who receive the highest scores will be announced on on Monday, October 12.

Finalist Voting:
— Between Monday, October 12, and Sunday, October 25, fans will have the chance to vote for their favorite bands.

Winner Announcement:
— The winning band will be announced the week of October 26 and will perform LIVE at the official Latin GRAMMY(R) After Party on Thursday, November 5.

Full contest rules are available at, keyword: AXE.

One thought on “AXE ‘Power of Leather’ contest offers Latin rock band chance to play live at Latin GRAMMY”
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