Hispanic Expert Martin Cerda Joins Cheskin Added Value Intercultural Team

Cheskin Added Value continues to gain strong momentum with the addition of leading Hispanic expert Martin Cerda. Cerda, who founded and led the award-winning Hispanic research firm, Encuesta Inc., joins Cheskin Added Value in a senior leadership role where he will bring his extensive experience in U.S. Hispanic markets, business consulting and quantitative research to top multinational companies and leading brands. Read More »