Use of cell phones is second nature among U.S. Hispanics. It seems built upon this group’s cultural affinity for close connections. I would even venture to say that for many Hispanics, across age groups
Jose Villa is the founder and president of Sensis, a precision advertising agency using digital thinking to reach the multicultural mainstream. For the past 15 years, Jose has been a pioneering evangelist of the transformative intersection of digital communications and the multicultural mainstream. He founded Sensis in 1998 and has grown it from a small Web development firm into one of the fastest-growing advertising agencies in the U.S.