Atresmedia set to end 2015 with a great record of offering Latino programming
The international department of Atresmedia – consisting of the channels Antena 3 Internacional, Atres Series and ¡HOLA! TV – is ending a year of major achievements, both from the point of view of distribution as well as content provision.
With a presence in all Spanish-speaking countries, as well as the United States and Europe, its three international signals reach 31 million affluent households all over the world. Atresmedia is maintaining its standing as Europe’s private operator with the most international signals beyond its borders, and a range of supplementary content for the whole family.
In 2015, the spearhead of the group’s portfolio has been Atres Series which, after its premiere on DIRECTV Panamericana, has managed to increase its presence in Latin America through Movistar (Pere, Chile and Colombia), Liberty (Puerto Rico), and Cable Onda (Panama), among other operators. In addition, Atres Series has finished its program lineup for this year with a number of exclusive premieres in the region of some of the Atresmedia group’s most successful series, such as “Vis-à-Vis,” “Allí Abajo” (“Down there”), “Bajo sospecha” (“Under suspicion”) and “Sin Identidad” (“No Identity”).
Antena 3 internacional, for its part, which already strengthened its position the year before in the U.S. Hispanic market, in 2015 has done an outstanding job as a source of information, both from its three News shows, which are broadcast live, and in current affairs, with programs such as “Espejo Público” (“Public Mirror”), “Salvados” (“Saved”) and “Equipo de Investigación” (“Research Team”). Entertainment is also king in the program lineup of the group’s most unique channel, with the originality of “El Hormiguero” (“The Anthill”), “Tu Cara Me Suena” (“Your Face Seems Familiar'”), “La Ruleta de la Suerte” (“Lucky Roulette”) and “El Club de la Comedia” (‘Comedy Club’).
Finally, ¡HOLA! TV, which since 2013 has brought the philosophy of the emblematic magazine to the small screen, has been consolidating its presence in the region with an audience approaching 11 million households, after bringing off one of the most successful startups in recent years. As for its content offering, this Miami-based channel has logged more than 550 hours of in-house production, blending it with high-quality production by others. For more information: Blanca Aguirre, +34 619 860 074, [email protected]