City of Conyers Mayor, Randy Mills commented, “We are thrilled Fiesta Georgia will call the Georgia International Horse Park its home for this year’s event. The City of Conyers enthusiastically welcomes everyone to this wonderful festival of music, culture, food and fun celebrating Latino culture and kicking-off Hispanic Heritage Month festivities in Georgia.”
Ralph E. Herrera, Lanza Group, LLC President stated, “Last year’s inaugural Fiesta Georgia was so successful that we outgrew our initial venue in our very first year. We are fortunate to have discovered a great partner in the Georgia International Horse Park in Conyers, a magnificent site with lots of room for Fiesta Georgia to grow! The Georgia International Horse Park’s terrific management and operations team are assisting us every step of the way as we prepare for this years bigger and better Fiesta Georgia at the site of the 1996 Olympic Games equestrian competition.”
Fiesta Georgia activities include continuous live musical performances by national and local recording artists, sponsor displays with many free product samples, arts and crafts, dance and authentic food from many Latin-American countries.
Mr. Herrera added, “Hispanic market event marketing and experiential marketing gives potential customers an opportunity to engage and interact with marketer’s products and services one-on-one, in sensory ways that provide additional product information and the potential to cement a brand in the mind of the consumer. Event marketing is one of the fastest growing segments of our industry; advertisers are extremely interested in connecting with the growing Latino market in metropolitan Atlanta. Fiesta Georgia will offer sponsors the opportunity to reach out and connect one-on-one with the Hispanic market in a wholesome family oriented setting.”
Additional information regarding Fiesta Georgia 2009 can be obtained by contacting Mara Spiegel at (404) 350-0200 or at MSpiegel@LanzaGroup.com or visit www.FiestaGeorgia.com. Fiesta Georgia is a Lanza Group, LLC production.