As part of its commitment to supporting Atlanta-area community organizations, PM3, a multicultural advertising and marketing firm specializing in the U.S. Hispanic continues its commitment and support of Soccer in the Streets (SITS) with its participation in the Atlanta Champions League event, held recently on Sunday, May 17.
Soccer in the Streets is a non-profit organization that has pioneered the use of soccer for social change since its launch in 1989. SITS empowers underprivileged teens with skills and life lessons, such as personal responsibility and job readiness, through soccer clinics delivered by young, bright, culturally competent role models.
“PM3 has been helping SITS with all marketing materials, TV spots, print ads, and digital work and has helped in
many events such as the Atlanta Champions League and Black Tie Soccer Party, where we distribute free soccer balls, soccer T shirts and fan games with the help of our client NAPA Auto Parts” said Patricio Montalbetti, PM3 partner.
“I have been on the board of directors for 3 years and it has been equally demanding and satisfying, but I just love to help kids and soccer equally,” Patricio added.