As part of AT&T expanding partnership with the Mexican National Team, the company is teaming with Univision Interactive Media to stream three upcoming Mexican National Soccer Team international friendly games live starting this month. The streams will be available to AT&T customers who subscribe to AT&T Mobile TV or MobiTV services.
“Following ‘El Tri’ is very important to our Hispanic customers,” said Natalia Vargas, advertising manager, AT&T Hispanic Marketing. “We at AT&T strive to provide services that fit their lifestyle, and we also share their love of soccer.”
As part of its five-year relationship with the Mexican Soccer Federation (FMF) and its national team, AT&T is committed to bringing fans the best in soccer. In addition to streaming the games live, AT&T says it will offer everything else a true fan needs–Mobile Video game highlights and goals; SMS alerts, scores, news and match schedules; and unique soccer content on UnivisionFutbol.com. After the games, customers can have quick access to Mexican National Team video highlights and replays, by clicking on the “Mobile Video” icon in the main menu of their phone and searching for “El Tri” in the Latino category.
“We are excited to offer live coverage of world-class Mexican soccer to fans with AT&T,” said Kevin Conroy, president, Univision Interactive Media. “This is yet another example of how we continue to offer our audience comprehensive coverage of worldwide soccer tournaments throughout the year, no matter what device they connect from.”
Earlier this summer, AT&T treated fans to a Hollywood-styled advertisement campaign featuring some of Mexico’s most popular national team players including Israel Castro, Efrain Juarez, Jonny Magallon and Carlos Vela. The awe-inspiring ads were created to showcase the country’s rich cultural and soccer traditions, and mixed the modern elements of soccer with iconic Mexican artists and powerful pre-Columbian history.
In June and July, AT&T rolled out a star-powered soccer clinic program in 8 U.S. cities, which featured former Mexican players Claudio Suarez, Edgar Duenas and Martin Zuniga. During these clinics children learned training and dexterity tips from the pros, and shared unique moments with the players at pre-clinic autograph sessions.
Most recently, as the title sponsor of the MLS All Star Game 2010, AT&T treated fans in Houston to a one-of-a-kind futbol celebration featuring Mexican forward Javier “Chicharito” Hernandez. Hernandez signed autographs and talked to hundreds of fans during the 2-hour store event.
Ten additional Mexican National Team games anticipated for 2011 will also be streamed live and available to AT&T customers.