The Asian American Advertising Federatio ( 3AF) announced today the winners from last night’s 2015 3AF Excellence Awards event. The awards were bestowed at the 3AF’s annual conference, the 2015 3AF Asian Marketing Summit, held yesterday and today in Los Angeles’ Koreatown. The event is the only national marketing and advertising conference focused solely on the Asian American consumer.
In the creative campaign awards category, the Gold award for first place went to Admerasia for their campaign called “New Generation,” on behalf of their client Nissan. The Silver award, for second place, went to DAE for their Diwali Smiles campaign for Wells Fargo. AAAZA was awarded the Bronze award (third place) for their campaign called “The Profiler,” for DirecTV. interTrend and Rose Hills Memorial Park received honorable mention.
In the Branded Content category, TDW+Co received the Gold award for their “I Am” campaign for Verizon. IW Group, Inc. took home the Silver award for their campaign called “Out of this World” for Godiva Chocolatier. The third place or Bronze award went to Saavn for their work on Western Union. In addition, Wells Fargo was recognized as the 3AF’s 2015 Marketer of the Year.
Edward Chang, President of the 3AF, said, “Los Angeles is often called Asian America, as it is home to one-third of all Asians in the United States. We hold our conference annually to remind marketers of the importance, significance and buying power of Asian Americans. Through our 3AF Excellence Awards, we are pleased to salute the marketers, advertising agencies and others who are investing in our communities and reaching out to Asian consumers. On behalf of the 3AF Board of Directors, I congratulate all of this year’s winners for their commitment to excellence and for their support of the Asian advertising and marketing industries.”