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Hispanic PR Blog

7 May, 2010 0 Hispanic PR & Social Media Views / Hispanic Social Media Insights 0 future of Hispanic shops / Jose Villa / Sensis

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As Agencies Evolve, Where Do Hispanic Shops Fit?
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Jose Villa
President, Sensis
 

Last week, I attended the Forrester Marketing Forum. One particular discussion, led by Forrester analyst Sean Corcoran, got me thinking a lot about the future of Hispanic marketing.

Corcoran’s session, “The Role of Agencies in the Adaptive Era,” centered on the future of agency relationships, particularly digital agencies, in a world where people consume multiple media, trust one another more than they do marketers, connect through social media and let consumers determine what is relevant. Read More »

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