Armando Correa with ALMA Award...(September 16, 2009 - Photo by Michael Caulfield/Getty Images North America)

PR Pros to Meet on Thurs, October 13 to Discuss Latino Market Segmentation, Editor-Publicist Relationships, and New Media Evolution

The Hispanic Public Relations Association’s New York chapter announces the second installment of the “Inside the Mind of..” series, featuring Armando Correa, managing editor of People en Español. Celebrated communications professional and founder and CEO Rosa Alonso will conduct a one-on-one Spanish-language discussion, followed by a bilingual Q&A session with the audience. Wine and hors d’oeuvres will be served.

The event will take place on Thursday, October 13, 2011 from 6:30–8:00 p.m. at the offices of the New York Organ Donor Network, 460 W. 34 St., 15th Fl., (at 10th Ave.) New York, NY 10001. Online registration is available at There is no fee for HPRA members, but registration is required. Non-member registration is $35.

Launched this spring by HPRA-NY, the “Inside the Mind of…” series is exclusive to PR practitioners focused on the Hispanic market, designed to reveal the uncensored thoughts and opinions of Hispanic editors, brand managers, bloggers and more.

For the “Inside the Mind of…the Editor” session, discussion topics will include:

  • PR GPS: How to navigate the nuances of regionally-relevant pitching, geo-marketing and the complexity of the Latino market mosaic.
  • She’s Got the Look: Armando reveals strategies used in the magazine’s cover selection process, explaining what works where and why.
  • In the Know… Learn who’s been hot for 15 years.  Check the celebrity barometer with Grupo VIP, reader focus groups and social media polls.
  • iPR: Hear how the magazine’s tablet version will open a new market for the title in 2012 and beyond.

Leave a Reply

Your email address will not be published. Required fields are marked *