I was sitting in the Social Security office this morning girding myself for the uphill swim through bureaucratic paperwork to become an official “senior citizen.” Not overly optimistic about the prospect (of the “swim”), but faintly hopeful.

A bazillion years ago, I worked for the federal government, and I’ve been hauling a boatload of memories of the hoops I had to jump through to get my own business done as a public affairs specialist.

But now? Online pre-interview followed by a brief in-person wrap-up. Reasonably efficient and satisfactory. What a change in service!

While waiting for my name to be called, I started reflecting on my 30-year association with PRSA and the changes I’ve witnessed from the “being served” aspect of my professional life.

Read the entire article at PRSAY.

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