Anna Fountas named President of the Americas at Telmar
system as well as applications for emerging media and data integration. She will report to Global President Corey Panno, who had also managed the Americas since 2008. Panno is adding the title of Chief Growth Officer and will give more even focus to expanding the company’s operations around the world. The appointments are the latest in a series of moves aimed at expanding the scale, speed and utility of Telmar’s industry-leading software platform, and increasing the analytical power advertisers get from it. Most recently, the company tapped longtime GfK MRI executive Paul Gold to lead strategic data operations. The company also introduced a powerful upgrade to its popular Keystone Cross Media App for iOS devices that brings full media planning power to analysis on the go. “Our software provides the critical capability for the advertising industry at this pivotal time,” said Stan Federman, Chairman & CEO of Telmar. “Advertising performance in the programmatic era depends on real-time synthesis of audience data – the business we continue to pioneer. By fortifying our management team, we can speed the development of new applications and, most importantly, expand the usage of the system so advertisers continually improve their return on data.” Fountas has introduced media research standards and advanced the state of the art for providers as well as associations. As president of the Traffic Audit Bureau, Fountas helped modernize the out-of-home measurement system. As president for syndicated studies at Simmons, she helped create the strategy for Hispanic measurement services. Earlier, as svp/sales and marketing/advertiser/agency services at Arbitron, she led the team that developed the first PC-based ad expenditure application for advertising data. She also ran sales and marketing for the TNS AdScope service, research for the Digital Place-Based Advertising Association (DPAA), and media information services for ad agency Campbell-Ewald.