Winning Ads Offered Cultural Insights Tinged With Humor
Cultural insights, often combined with humor, won top honors for nine marketers including Toyota Motor Sales, Target, Ford Motor Co. and Scotts Miracle-Gro Company at the Multicultural Excellence Awards handed out Monday night at the Association of National Advertisers’ annual Multicultural Marketing & Diversity Conference.
The Scotts campaign, for Ortho Home Defense Max Insect Killer by Grupo Gallegos, was named best Hispanic campaign — and was the first Hispanic TV commercial the marketer has ever done. In the spot, an innocent flip flop used to smash bugs turns into a merciless killing machine that hops around on its own and finally starts spraying a large canister of Ortho Home Defense all by itself.
Read the entire article at Ad Age.