LAS VEGAS, NV – The American Heart Association will unveil its “Go Red Por Tu Corazon” heart health awareness initiative today at the 10th Annual Latin GRAMMY Awards to educate Hispanic women about their threat of heart disease and to empower them to make life-saving choices for themselves and their families.

Heart disease is the No. 1 killer of Hispanic women and, according to the American Heart Association, Hispanic women are likely to develop heart disease ten years earlier than Caucasian women.

“Go Red Por Tu Corazon is designed to tap into cultural traditions as a means to a healthier lifestyle, and provide Hispanic women and their families with the tools and resources needed to enjoy good heart health,” said Luz Marina Prieto, M.D., assistant professor of clinical medicine for the division of endocrinology, diabetes and metabolism for the Miller School of Medicine at the University of Miami. “Our goal is to encourage Hispanic women to protect their hearts so they can be there for the ones they love.”

To put heart disease center stage, the American Heart Association has collaborated with one of the biggest Latin cultural events of the year, the Latin GRAMMY® Awards. Go Red Por Tu Corazon kicks off today with the support of attending artists and 2008 Nuestra Belleza Latina winner, Melissa Marty, who will be reporting live from the “green” carpet and asking stars, guests and viewers to make a pledge for better heart health in the Latino community.

“After losing my grandmother to heart disease, I knew I had to make heart-healthy changes in my own lifestyle and encourage my parents and brothers to do the same,” said Melissa Marty, 2008 Nuestra Belleza Latina winner and Go Red Por Tu Corazon supporter. “I’m proud to be able to share my experience and inspire other Latinas to do the same and improve their heart health.”

To provide life-saving education beyond the awards show, a series of video segments featuring Melissa Marty, Latin GRAMMY® attending artists, and fashion expert Martin Llorens will be available throughout the month on, Keyword: Go Red Corazon.

In launching Go Red Por Tu Corazon, the American Heart Association has strengthened its commitment to preventing heart disease amongst Latina women. By focusing on family and cultural traditions, Go Red Por Tu Corazon hopes to promote a healthy lifestyle within the Hispanic community.

Since its inception in 2004, Go Red For Women has helped raise awareness of the No. 1 killer of women and inspired millions to make heart-healthy changes. Powered by American Heart Association research, Go Red For Women provides women with the tools and resources to beat this largely preventable disease.

The American Heart Association offers free heart-health tips and recipes on its web site.  More information about its Go Red Por Tu Corazon, please call 1-888-474-VIVE.

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