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  2. Alma Is Ad Age’s 2015 Multicultural Agency of the Year
Laurita

26 Jan, 2015 0 Awards / Diversity News / Hispanic Culture News / Hispanic Excellence / Hispanic Market Facts/Research / Hispanic Milestones / Hispanic Organization Profiles / Hispanic PR Leader Interviews / Hispanic PR Techniques / Hispanic Social Media Insights / Hispanic/Multicultural PR Briefs / More Hispanic Market Links / Multicultural Media News / People / Social Issues / Sports / Tech 0 #worryfree / agency / alma / Alma agency / auto insurance / brand / brand marketing / car insurance / culture / cultures / education / food / futbol / HACER / Hispanic Agency / Hispanic culture / Hispanic education / Hispanic Marketing / Hispanic PR / Hispanic scholarship / Hispanic scholarships / Hispanic Students / Hispanics and digital / Hispanics and social media / Immigration / immigration reform / insurance / latin / Latin culture / Latino agency / Latino Culture / Latino Education / Latino Marketing / Latino PR / Latino scholarship / Latino Scholarships / Latino students / Latinos and digital / Latinos and social media / McDonald's / Miami / Miami-based / Multicultural / Multicultural Agency / multicultural marketing / multicultural PR / politics / President Obama / scholarship / scholarships / school / Soccer / Social Media / social media campaign / social media marketing / south florida / Sports / State Farm / World Cup

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Alma Is Ad Age’s 2015 Multicultural Agency of the Year
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Miami-based Alma Agency has been named the 2015 Multicultural Agency of the Year by Advertising Age.

Just last year, Alma announced a partnership with incubator Rokk3r Labs.

“We like to have the first opportunity to see companies that may help our clients,” said Isaac Mizrahi, Alma’s senior VP-managing director. “And there’s a one-in-a-million chance they’re the next Twitter and we’re already strategic partners.”

Beginning in 2014, Alma did some form of digital work with every client, and digital grew to 28% of revenue.

Alma’s roster of clients includes McDonald’s, and the agency was invaluable to the company’s marketing strategy during the World Cup in 2014.

Additionally, Alma presented a novel idea to McDonald’s– HACER, a program offering scholarships of $100,000 each for four Hispanic students.

“We feel an idea like that is a key component of who we are,” said McDonald’s CMO Deborah Wahl.

Alma also reached out to State Farm customers during World Cup, disseminating the message that they could enjoy the global soccer event #worryfree. As a result of their campaign, online searches for insurance agents rose exponentially; insurance quotes went up by 79%; and State Farm became a social-media hub for followers to share videos documenting their soccer celebrations to the #worryfree campaign. What’s more, Twitter followers more than tripled.

Alma’s upcoming projects include everything from catering to the millions of currently undocumented Hispanics who may soon seek out driver’s licenses and auto insurance, thanks to President Obama’s executive order halting deportations, to campaigns for Kraft Foods, Revlon, Cablevision, and Wrigley’s Juicy Fruit gum, to name a few.

 

To read the article in Ad Age, click here. 

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