Hispanic PR Blog

Miami-based Alma Agency has been named the 2015 Multicultural Agency of the Year by Advertising Age.

Just last year, Alma announced a partnership with incubator Rokk3r Labs.

“We like to have the first opportunity to see companies that may help our clients,” said Isaac Mizrahi, Alma’s senior VP-managing director. “And there’s a one-in-a-million chance they’re the next Twitter and we’re already strategic partners.”

Beginning in 2014, Alma did some form of digital work with every client, and digital grew to 28% of revenue.

Alma’s roster of clients includes McDonald’s, and the agency was invaluable to the company’s marketing strategy during the World Cup in 2014.

Additionally, Alma presented a novel idea to McDonald’s– HACER, a program offering scholarships of $100,000 each for four Hispanic students.

“We feel an idea like that is a key component of who we are,” said McDonald’s CMO Deborah Wahl.

Alma also reached out to State Farm customers during World Cup, disseminating the message that they could enjoy the global soccer event #worryfree. As a result of their campaign, online searches for insurance agents rose exponentially; insurance quotes went up by 79%; and State Farm became a social-media hub for followers to share videos documenting their soccer celebrations to the #worryfree campaign. What’s more, Twitter followers more than tripled.

Alma’s upcoming projects include everything from catering to the millions of currently undocumented Hispanics who may soon seek out driver’s licenses and auto insurance, thanks to President Obama’s executive order halting deportations, to campaigns for Kraft Foods, Revlon, Cablevision, and Wrigley’s Juicy Fruit gum, to name a few.

To read the article in Ad Age, click here.