Alma is once again part of Advertising Age’s Agency A-List, this time as the #8 agency in the U.S. Alma has been on the prestigious A-List with back-to-back Multicultural Agency of the Year wins in 2014 & 2015 and named on the top 10 A-List in 2010 & 2012. Advertising Age evaluated agencies based on creativity, innovation, New Business wins, their ability to positively impact a client’s business and the challenges they have met.
“For anyone debating whether it’s creativity or business strategy that puts an ad agency over the top, the answer has become clear: It’s both,” said Ad Age Editor Ken Wheaton.
2015 was a rock star year for the Alma business, with a 15% revenue increase growing the agency to its largest size ever and adding 50 new hires. In fact, that’s 3 straight years of record-breaking growth for Alma and no account losses in 2015. The agency also won a competitive pitch for the Sprint business – the largest U.S. Hispanic account up for grabs this year – in addition to announcing new partnerships with American Cancer Society and CVS.
Creatively, Alma rose to the #1 spot on the Adlatina “Crema” ranking, the most important list for U.S. Hispanic which is calculated by winning the most awards in Cannes, Clio, FIAP, El Sol, One Show, D&AD, Wave, El Ojo and USH Ideas.
“We all like and want to win awards, but we won’t obsess over them,” commented Alvar Suñol, Chief Creative Officer and Co-president of Alma. “We think they should be the result of a daily commitment to and passion for finding the best solutions for our brands. Awards are not the reason we search for the best creative ideas, but a consequence of succeeding in it.”
The Coconut Grove based shop is comprised of 150 employees hailing from over 31 nationalities – a fact that has strengthened the culture and clearly contributed to its success in multicultural marketing.
“The real soul of Alma is our people,” says Creative Chairman and CEO, Luis Miguel Messianu. “We couldn’t do any of this without the talent and dedication our team puts forth day in and day out on behalf of great clients who give us their trust and support.” Currently the team is geared up to conquer even more ground by developing the strategy for the next 5 years.
“Being recognized by Ad Age for the 5th time since 2010 demonstrates we are on the right path to our vision of being the most influential multicultural agency in the country,” reflects Isaac Mizrahi, Co-president and Chief Operating Officer at Alma. “It energizes us to continue improving our skills and capabilities to better serve our clients’ needs for the next 5 years.”