Based on its performance in 2011, premier Miami-based multicultural agency Alma was honored as one of the top ten advertising agencies in the U.S., being once again the only Hispanic agency included on the Advertising Age A-list.
In the magazine’s words, “Alma is at its best when helping long-time clients like McDonald’s lead with multicultural insights, and new clients say that’s part of what attracts them.”
“We are incredibly proud,” said Luis Miguel Messianu, president and chief creative officer of Alma. “Through our core values – Curiosity, Collaboration, Consciousness and Social Creativity – we’re delivering great results for our clients.”
Alma scored ten new clients in 2011 and significantly increased revenue despite the lagging effects of one of the worst recessions on record. The impressive results are due to the agency’s dedication to thought leadership, innovation, and out-of-the-box social media.
“Our approach integrates all the different disciplines at the agency, enhancing the spirit of collaboration, yielding depth of insight, superior business acumen and creative excellence,” said Messianu.
In addition to long–term clients such as McDonald’s, State Farm and Clorox, the agency added to its roster Cricket Wireless, Pepsi, Quaker, Rosetta Stone, Blue Cross Blue Shield of Florida, PNC Bank and Polar Beer, among others.
“Earning another ‘A’ really shows that multicultural agencies are leading the way,” said Messianu. “We have a pioneering and collaborative spirit. We really don’t compete with other agencies. We compete with our clients’ competitors.”