New York-based Alison Brod Public Relations has launched a multicultural division that the firm says stems from the rapidly growing interest in culturally relevant communications from a diverse portfolio of its clients.

As part of its multicultural PR expansion, the agency has hired Maria J. Ramirez as Supervisor to lead the division for key beauty, lifestyle and fashion clients. With a background in developing and implementing integrated communications programs, Maria has extensive knowledge of the multicultural landscape in addition to a comprehensive understanding of the unique needs of this marketplace.

Maria joins Alison Brod Public Relations from Edelman Worldwide, where she played a role in leading multicultural communications for clients such as Dove®, Time Warner Cable and Pepsi. Prior to Edelman, Maria spearheaded public relations efforts for the Latin Music division at Rogers & Cowan where she worked closely with Hispanic top-tier artists such as Juanes, Ricky Martin, and Nelly Furtado.

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