Al Quintana has joined Hispanic Market Weekly as its chief marketing officer.

In his new role, Quintana will continue his recent work with HMW to build and expand the digital publication’s reach and positioning as the trusted resource for marketing and communications professionals currently working and interested in learning how to be successful in marketing to Hispanics. A former journalist, current author and speaker, Quintana is an experienced bilingual integrated marketing communications executive, having led many award-winning brand campaigns for brands and organizations based in key U.S. Hispanic markets such as Los Angeles, New York, Miami, Chicago and Dallas.

Throughout his career, Quintana has served as trusted marketing counsel for some of the industry’s most recognizable brands such as AT&T, Tr3s, Telefónica, Ford Motors, Merrill Lynch, AstraZeneca, the U.S. Army, Royal Caribbean International and Universal Orlando Resorts, among others.