Aio Wireless, a new, no-annual contract wireless provider, has selected LatinWorks as agency of record for its launch campaign. The Austin-based agency will handle design, planning and placement of a multi-channel initiative. The campaign’s focus will be on highlighting what differentiates Aio from its competitors and what resonates best with a wide-ranging segment of today’s wireless users. The media mix includes television, radio, out-of-home and digital components…

Read more at Hispanic Market Weekly

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