The Ford Driving Dreams Tour arrived in Chicago, and for the third year in a row, SuperLatina-AGANARmedia has partnered with the carmaker and its agency Comunicad, to create engaging audiovisual content for the campaign.
The Ford Driving Dreams Tour includes pep rallies led by speaker Roy Juarez, Jr., various career preparedness grants and information on how to access $50,000 in scholarships provided by the Ford Fund through an essay-writing contest where students compete for the chance to win part of a $25,000 prize pool that includes gift cards and iPads.
“Ford is a pioneering company that understands the value of an educated workforce. A campaign like the Ford Driving Dreams Tour is too powerful to just ‘talk’ about it. That’s why our company was brought in to capture the moment using state-of-the-art film equipment to create a video campaign with the look and feel of a Hollywood blockbuster. “, said Andres O. Suarez, CEO of SuperLatina-AGANAR Media.
“Education has been a top priority for Ford Fund since its start more than 60 years ago. We have a longstanding commitment to investing in programs that provide access to opportunities and resources that will make a life-changing impact on young people,” said Joe Avila, Community Outreach Manager, Ford Motor Company Fund.