In the ever-changing media landscape, consumers’ growing choice of platforms and media content makes it harder for advertisers to reach their desired audience. With an array of options relative investing marketing dollars, advertisers are looking to better understand and accurately measure the impact of their advertising on brand and sales goals. A new Nielsen advertising fact sheet details ad spend and effectiveness trends, as well as the latest insights on branded entertainment.
Get the scoop, and download your own factsheet, at Neilsen Wire.