Advanced Video Practice Launched by Ogilvy & Mather

Content Strategy, Search, Production — Meet Client’s Expanding Needs

With digital video emerging as the fastest growing form of interactive content being distributed and consumed online, Ogilvy & Mather has formally launched a specialty video practice, a unit that has been in development for two years.

Ogilvy’s Advanced Video Practice works with brands to take video engagement beyond the “viral” view; targeting measureable engagements that place viewers directly into the sales funnel. Over the past two years the team has been developing strategic interactive video experiences for IBM, Nestle, DuPont and other global clients. The practice has evolved and expanded as more clients seek to martial the growing opportunities in the online video space.
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