Adsmovil, a mobile advertising network in Latin America and the U.S. Hispanic market, has announced a strategic partnership with Celtra, provider of the first cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop. Through this partnership, Adsmovil will deliver a powerful union of groundbreaking technology and creative innovation through AdCreator 4 to 15 countries in the region.
AdCreator 4 is built for agencies, media suppliers and brand leaders alike to run programmatic multi-screen campaigns, utilizing a single platform for streamlined ad creation, effective campaign management and consolidated reporting with common metrics across all screens.
Through AdCreator 4, Adsmovil and Celtra will bring simplicity to the increasingly complex world of digital advertising, allowing the advertisers to deliver more relevant and engaging creatives with ease. AdCreator4 will also allow Adsmovil to deliver on even greater reliability and deeper insights – including viewable impressions, accidental ad expansions and performance benchmarking across all 15 markets in the region.
“We remain at the forefront of new trends in mobile advertising and this new partnership allows the region to bring innovative advertisers related to rich media and effective campaign management solutions in mobile first cross-screen advertising,” said Alberto Pardo, CEO of Adsmovil.
To read more, click here.