Jiffy Lube’s Southern California Regional Cooperative Association has selected Pasadena-based AdMark Group as its advertising agency of record, following an extensive review process. The AdMark Group will be responsible for handling all advertising activities for the general and Hispanic markets, including media planning and buying, as well as promotions, event marketing, and public relations for all 123 Jiffy Lube locations in Los Angeles, Riverside, Ventura, San Bernardino, Kern and Orange counties.
Over the years, AdMark has built strong relationships with Jiffy Lube franchises in multiple markets. The agency has also provided Spanish language creative services for Jiffy Lube International, based in Houston. Currently, AdMark is the agency of record for Jiffy Lube co-ops and franchises in the Coachella Valley, Central California Coast, Eastern Washington, Montana, and Idaho. In addition, AdMark is providing media buying services to Jiffy Lube franchisees in Sacramento, Stockton, Modesto, and Fresno.