Miller Lite is teaming up with the Dallas Cowboys to introduce the Scoring for Education program that addresses the financial barriers of higher education facing many dedicated Hispanics families. Miller Lite will contribute 25 cents from each 24-pack of 12-ounce cans sold September 1 through October 31 at participating Texas retailers to support the Adelante! U.S. Educational Leadership Fund. Adelante! is a non-profit organization dedicated to meeting the educational needs of our next generation of Hispanic leaders.
As part of the program, Tony Casillas, former Dallas Cowboy and two-time Dallas Cowboys world champion team member, and Raul Magdaleno, MillerCoors 2010 Lider of the Year and U.S. Congressional Gold Medal winner, will be guest motivational speakers for Adelante! in Dallas, San Antonio, El Paso and the Lower Rio Grande Valley to speak to parents about the importance of parental influence and family participation in the education of their children. Additionally, Casillas will make special appearances in Austin, Corpus Christi and Laredo.
The Dallas Cowboys partnership with Miller Lite in supporting Adelante! is in conjunction with the team’s annual celebration of Hispanic Heritage Month (September 15 – October 15). The Dallas Cowboys and National Football League are committed to serving football fans of all cultures and recognize Hispanic Heritage Month as a special time and opportunity to celebrate the contributions of Hispanic players, coaches, front office staff and fans. As part of this annual celebration, the Dallas Cowboys and the NFL have dedicated the September 26 nationally-televised Monday Night Football match up against the Washington Redskins to celebrating this unique heritage league-wide. Game day festivities include pregame and halftime performances highlighting Hispanic culture as well as in-game recognition of the Miller Lite Scoring for Education initiative benefiting Adelante!