Adamari Lopez teams with Yoplait for breast cancer risk reduction CSR PR campaign
MINNEAPOLIS, MN – Breast cancer is one of the most common cancers among Hispanic women*, who are 2.7 times more likely to have stage IV breast cancer at the time of diagnosis**. Lack of resources, education and awareness are some of the reasons why breast cancer is so prevalent among this group. This October, Adamari Lopez and Yoplait are committed to educate and reinforce the importance of early detection and diagnosis among the Hispanic community through Yoplait’s Save Lids to Save Lives breast cancer awareness campaign.
“Four years ago my life changed when I felt a lump. At that moment, I realized that I needed to share my story and encourage every mother to teach their daughters to know their bodies and conduct breast self-exams,” said Lopez. “If there is a problem, we cannot be afraid of going to the doctor. Early diagnosis can save lives. It saved mine.”
Recent studies have uncovered alarming facts about breast cancer in the Hispanic population. Despite lower breast cancer incidence rates than African American and non-Hispanic white women, Hispanic women are 20 percent more likely to die from the disease than any other ethnic group**. Further, Hispanic women are the least likely to have ever had a mammogram, compared to women of other ethnicities.
“There are still no cures for breast cancer, making it important to continue raising awareness about early detection and treatment,” said Kristi Funk, MD, FACS, from The Pink Lotus Breast Center, in Los Angeles, CA. “Timely mammography screening among women 40 or older can prevent at least 30 percent of all breast cancer deaths. The failure to detect breast cancer at an early stage is taking the lives of many women in the Hispanic community.”
To encourage Hispanic women and men to learn more about this disease and become active in the fight against breast cancer, Lopez is involved with Yoplait’s Save Lids to Save Lives campaign, which raises awareness and money for breast cancer. This September and October, for the 11th consecutive year, Yoplait lids will turn pink for the Save Lids to Save Lives program. Yoplait will donate 10 cents to Susan G. Komen for the Cure(R) for every pink lid sent in by December 31, 2009, up to $1.5 million, with a guaranteed donation of $500,000. Last year, with the help of lid collectors across the country, Yoplait reached its $1.5 million donation goal to Susan G. Komen for the Cure, and during the past 11 years, Yoplait has donated more than $22 million to the breast cancer cause, and it has been a long-standing partner of Susan G. Komen for the Cure.
“It is an honor to team up with Adamari, for the second year, on Yoplait’s Save Lids to Save Lives program,” said Tammy Sadinsky Martin of Yoplait. “We recognize the alarming breast cancer statistics facing Hispanic women and are committed to helping them understand their options for early detection and treatment. We hope that our pink lids serve as a reminder for people to think about their breast cancer risk, schedule their yearly mammogram or conduct their breast self-exam.”
In 2005 Lopez faced her own battle with the disease when she was diagnosed with Stage 1 breast cancer. After sharing her diagnosis with fans, she underwent cancer treatment and has been living cancer-free since 2006.
Visit http://www.YourLidMatters.com to learn more about the Save Lids to Save Lives program.