2010 Proved to Be a Groundbreaking Year of Innovation, Growth and New-Business Gains, but We Expect the Best Is Yet to Come for Them
LAPIZ
With clever work such as its campaign for Bounty paper towels, it’s no surprise Leo Burnett’s wholly-owned U.S. Hispanic shop Lapiz is becoming a favorite on Procter & Gamble’s roster. With its English and Spanish radio spots that imagined a battle fought by foods that cause messy spills, the Chicago-based agency picked up two Gold Lions at Cannes and won Best of Show at Ad Age’s Hispanic Creative Advertising Awards. Revenue was up 30% in 2010 thanks to an impressive new-business year that saw Lapiz win the Hispanic accounts for U.S. Cellular, Choice Hotels, Sara Lee, Koleston hair color and, in a P&G reshuffle of multicultural assignments, Mr. Clean, Vick’s, Dawn and a new dishwashing liquid, Gain Dish. We won’t be surprised if the shop finds itself in the drivers’ seat on more campaigns.
Read the entire article at Ad Age.