2010 Proved to Be a Groundbreaking Year of Innovation, Growth and New-Business Gains, but We Expect the Best Is Yet to Come for Them


With clever work such as its campaign for Bounty paper towels, it’s no surprise Leo Burnett’s wholly-owned U.S. Hispanic shop Lapiz is becoming a favorite on Procter & Gamble’s roster. With its English and Spanish radio spots that imagined a battle fought by foods that cause messy spills, the Chicago-based agency picked up two Gold Lions at Cannes and won Best of Show at Ad Age’s Hispanic Creative Advertising Awards. Revenue was up 30% in 2010 thanks to an impressive new-business year that saw Lapiz win the Hispanic accounts for U.S. Cellular, Choice Hotels, Sara Lee, Koleston hair color and, in a P&G reshuffle of multicultural assignments, Mr. Clean, Vick’s, Dawn and a new dishwashing liquid, Gain Dish. We won’t be surprised if the shop finds itself in the drivers’ seat on more campaigns.

Read the entire article at Ad Age.

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