Acento Selected as AOR for Health Net
Hispanic Ad Shop to Handle General Market and Hispanic Rollout
Managed health care provider Health Net, Inc. has chosen Acento Advertising to lead the national marketing efforts of its Commercial Health Plan Division. After a formal review of several general market and Hispanic agencies, Acento Advertising has been awarded the division’s advertising portfolio. This partnership helps position Health Net as a leader in taking a total market approach combining general market and Hispanic efforts.
The new account will encompass several aspects of Health Net’s advertising and marketing needs, including strategic planning, media planning, and digital and creative services.