Hispanic PR Blog (HPRB) is the leading online trade media journal covering the topics of U.S. Hispanic social media, public relations and marketing. HPRB’s mission is to empower PR and Marketing professionals to be more effective by providing the latest news, research, strategic and tactical insights, interviews, webinars, case studies, profiles and special reports.
Founded is 2009 by Hispanic public relations and social media marketing pioneers Manny Ruiz and Angela Sustaita-Ruiz, Hispanic PR Blog reaches nearly 17,000 followers on its Twitter Page (#HispanicPR) and more than 4,000 on its Facebook Page.
Hispanic PR Blog is a subsidiary of Noticias Newswire, the only Latino-owned and operated press release distribution service targeting the U.S. Hispanic market.
To submit story ideas, case studies or suggestions to Hispanic PR Blog, click here.
MEET OUR TEAM
Bill Gato (linkedin.com/in/billgato)
CEO, Noticias Newswire and Co-Publisher, Hispanic PR Blog
Bill Gato is an experienced Hispanic digital marketing and public relations expert, an online publishing entrepreneur and a former Miami Herald journalist. He is a passionate believer in the underutilized potential of public relations as a branding medium. Prior to joining Noticias Newswire, Bill was president and co-founder of Hispanic Digital Network (HDN), the nation’s largest Internet advertising and hosting network of U.S. Hispanic newspapers, magazines, radio stations and portals. He was responsible for growing HDN’s national online advertising revenues, guiding its strategic vision and establishing its digital advertising operations. PR Newswire acquired HDN and its sister companies, Hispanic PR Wire and LatinClips, in 2008. Before HDN and PR Newswire, Bill worked for eight years as a Creative Director at Spanish Broadcasting System (SBS), one of the leading national radio networks, where he won several South Florida A.I.R. (Achievement in Radio) Awards. He began his career as a writer and radio columnist for The Miami Herald.
COO, Noticias Newswire and Co-Publisher, Hispanic PR Blog
Jay Cruz is an experienced bilingual marketing and communications professional with more than 10 years of experience in project management, planning, market research, data analysis, brand awareness, loyalty and retention, digital marketing, social media, service/product lifecycle strategies and customer engagement.
Born and raised in Bogotá, Colombia, Jay arrived in the United States at 16. He graduated with a Bachelor’s in Marketing from Florida Atlantic University and a Bachelor’s in Advertising from The Art Institute of Fort Lauderdale.
Between 2013 and 2018, Jay served as a marketing coordinator and specialist for Hispanicize Media Group, the parent company of Hispanicize, the largest U.S. Hispanic marketing, social media, influencer, film, music and journalism conference in the United States. During this period, Jay was instrumental in launching Hispanicize Wire, the original namesake of Noticias Newswire.
Prior to Hispanicize Media Group and Hispanicize Wire, Jay worked as a marketing coordinator for LearningU.
Since 2018, Jay has resided with his wife, Alexandra, in Austin, Texas.
Katherine Johnson Gunn (@Katjohn)
Founder, Hispanic PR Blog, Hispanicize & Influenserx
Katherine is an award-winning Public relations professional with over 9 years experience in Hispanic PR, marketing and journalism. She is partner of Hispanic PR Blog and Director of Operations/ Co-Founder of Hispanicize Event.
Prior to joining Hispanicize, Katherine held positions in the public relations field with Fleishman-Hillard, Hispanic PR Wire and Newlink Group working with U.S. Hispanic and LATAM clients, beauty and lifestyle brands, and managing crisis communications. She was previously a producer for the PBS show, Nightly Business Report and a journalist having worked at Sun Sentinel, Seventeen magazine, and was publisher of the Hispanic PR Monitor.
Katherine’s passion for community building, music and and the Latino culture drives her innovative approach to social networking both on and offline. Katherine is Peruvian-American and has a bachelors in journalism. For story leads, pitches, please contact Katherine directly : Katherine@Hispancize.com
Angela Sustaita-Ruiz (www.linkedin.com/in/angela-sustaita-ruiz)
Founder, Hispanic PR Blog, Hispanicize & Brilla Media
Angela is an award-winning, public relations professional with more than 20 years of experience in public relations, influencer and experiential marketing. In 2011, she was named PR Professional of the Year by the Hispanic Public Relations Association (HPRA), for her work in advancing the industry as co-publisher of the Hispanic PR Blog and as a founder of Hispanicize, which she launched in 2009 and sold in 2019 to John Leguizamo’s Urbano TV.
While at Hispanicize she also co-founded the first Latino influencer network, DiMe Media (formerly Latina Mom Bloggers) where she led hundreds of influencer marketing campaigns for brands including: The Walt Disney Company, Disney Parks, Unilever, P&G, Kroger, Mazda, Netflix, HBO, Universal Studios, The California Milk Processor Board, Dunkin’, among many others.
Before launching into her journey as an entrepreneur, Angela was the regional director of the multicultural practice of global PR firm Edelman where she began her career in the New York healthcare practice. During her combined 11 years at the firm’s New York, Austin and Miami offices, she directed national multicultural marketing initiatives for Fortune 500 companies including Unilever, Kraft Foods, Hershey, Starbucks, Burger King, and AstraZeneca.
Manny Ruiz (https://www.linkedin.com/in/mannyruiz/)
Creator and Founder, Hispanic PR Blog, Hispanicize & Brilla Media
Manny is an accomplished entrepreneur and award-winning, public relations professional with extensive experience in Hispanic public relations. In 2011, he was named PR Professional of the Year by the Hispanic Public Relations Association (HPRA) for his on-going commitment to promoting the advancement of the industry as co-publisher of the Hispanic PR Blog and as the founder and creative director of Hispanicize, the annual event for Latino trendsetters and newsmakers in social media, marketing, entertainment and innovation.
Prior to launching these on-line platforms and the annual Hispanicize Event, Manny was President of Multicultural Markets and Hispanic PR Wire for PR Newswire. Prior to PR Newswire’s acquisition of Hispanic PR Wire, Hispanic Digital Network and LatinClips in 2008, companies he founded, Ruiz was Chairman and CEO of HispaniMark, the parent company of these three businesses.
Prior to Hispanicize, Manny created the first U.S. Hispanic press release wire service, Hispanic PR Wire, which in 2008 he sold with two other sister companies to the publicly traded events and media company UBM (now Informa).
Before launching Hispanic PR Wire, Manny was an award-winning public relations professional with Porter Novelli, where he served as the agency’s national Hispanic media relations director and co-founded the agency’s U.S. Hispanic PR practice.
During his career, Manny has been awarded the keys to the City of Miami and has won every major award in the public relations industry, including the PRWeek Campaign of the Year (“truth”), the Silver Anvil, and the Hispanic Public Relations Association Professional of the Year Award. In 1992, during his career as a print reporter, Manny was a co-recipient of the Pulitzer Prize for Community Journalism.