More than 300 public relations and communications professionals gathered in Dallas this week for the first-ever Hispanic Public Relations and Social Media Conference. The brainchild of the Hispanic Public Relations Association and Hispanic PR Blog founder Manny Ruiz, the conference gave professionals a fresh look at communicating with the U.S. Hispanic market. It also provided great networking opportunities and compelling professional development breakout sessions tailored to the needs of practitioners engaged in multicultural marketing.

I was honored to represent PRSA — a conference partner and sponsor — and to deliver the opening reception keynote address. A number of other PRSA members, including Sonia Sroka, chair of PRSA’s Diversity Committee and senior vice president, director of Hispanic marketing, for Porter Novelli, and Stephen Chavez, a member of the Los Angeles Chapter’s Board of Directors and vice president of Hispanic marketing at Ketchum Public Relations, also took part in the conference.

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