A Look at the True Twitter Audience
Not as large as many optimistic estimates
Reports of Twitter usage can vary widely. The company itself reported that as of September 2010, 175 million accounts had been created. Firms that track unique visitors to Twitter.com tallied between approximately 20 million and 26 million per month last year.
But because of duplicate accounts, international users, “Twitter quitters” and the fact that many visitors to Twitter.com are simply reading public tweets and not truly using the service, those numbers are nearly all higher than survey data that asks internet users about their online and mobile habits.
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