– “The Apprentice”-style competition will recognize one agency for creating the best best marketing plan for a non-profit or charity serving Latino communities.
– Hispanic brand CMOs and non-profits will judge the top three finalists live at Hispanicize 2013
Organizers of Hispanicize 2013, the largest annual gathering of Hispanic marketers, media, bloggers, agencies and entertainment professionals, today announced the creation of “El Buen Pitch”, a trailblazing, “The Apprentice”-style contest where agencies compete to create the best marketing plan for a non-profit or charity serving Latino communities. Hispanicize 2013 (www.Hispanicize.com) will be held April 9–13, 2013 at the Eden Roc Hotel on Miami Beach.
“El Buen Pitch is our Hispanic market industry’s opportunity to give back to the Latino community by tapping into its collective power of creativity and innovation to benefit a worthy organization,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013. “This contest is one of several high profile efforts we’re undertaking to show brands as well as advertising, PR and digital agencies that our event’s marketing industry agenda will be comprehensive and second to none.”
How “El Buen Pitch” Works
Co-created by Hispanicize 2013 in partnership with leading Hispanic market trade media outlets PRODU, Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America, “El Buen Pitch” will be one of the most widely and relentlessly publicized marketing contests ever conducted by and for the Hispanic market industry. The contest consists of four stages.
Stage 1 (now thru December 7, 2012)
During Stage 1, Hispanicize 2013 will conduct a national call for non-profit organizations or charities that serve Latino communities to nominate themselves to be the subject of the “El Buen Pitch”.
Organizations have until December 7, 2012 to nominate themselves. (Nominate your non-profit or charity online by reading the contest guidelines and applying http://www.hispanicizeevent.com/el-buen-pitch.html). Due to the national visibility of the event and the magnitude of Latino media who are participating as partners, the non-profit or charity selected is expected to receive national exposure before, during and after the contest has concluded.
Stage 2 (December 15, 2012 thru February 1, 2013)
On December 15, 2012, the event’s advisory board will announce the organization that was selected for “El Buen Pitch” and Hispanicize 2013 will widely distribute a detailed creative brief about the organization.
Agencies in all disciplines of Hispanic marketing are encouraged to compete for the award. In order to qualify, agencies must submit a contest fee of $300 (a portion of which will go to the organization) and a short Statement of Interest prior to the contest deadline. Agencies will then have until February 1, 2013 to submit their entries. (Full agency contest rules and the entry form will be posted December 15 at this link: http://www.hispanicizeevent.com/el-buen-pitch.html ).
Stage 3 (February 15 thru February 28, 2013)
On February 15, 2013 the event’s advisory board will name 10 semi-finalists, all of which will be widely publicized through Hispanicize 2013, PRODU, Hispanic Market Weekly, The Hispanic PR Blog and PRSA. The advertising and PR committees of Hispanicize 2013 will then pare the list down to 3 top finalists that will be announced on March 1.
The Final Stage (April 11, 2013 at Hispanicize 2013)
The Top 3 finalists for El Buen Pitch will be invited to present their final, full scale ideas on stage April 11, 2013 in front of the entire assembly of Hispanicize 2013 and a panel of judges that will consist of CMO’s from top Hispanic brands, the president of a national non-profit and the head of the non-profit (“client”) that will benefit from the campaign. The winning agency will be selected live via electronic text message voting by the audience of Hispanicize 2013.
The winning team will win the prestigious El Buen Pitch trophy, a unique work of art that will come to symbolize the highest standard of Hispanic marketing excellence. The winning team will also be prominently celebrated at the event and post event in marketing trade media and in social media.
About Hispanicize 2013
Now in its fourth year, Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13) is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.
Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.
Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.
Katherine Johnson (@KatJohn)