A whopping 70% of U.S. Latina influencers reported Instagram as their primary social media platform and source of influencer income, according to a new study.
While Latina influencers expect Tik Tok and LinkedIn to grow as sources of brand collaborations in the next six to 12 months, more than half of them say the biggest opportunities will continue to come from Instagram.
The Latina Influence 2022 Industry Report, conducted by SocialPubli, surveyed 118 Latina influencers in August regarding their content niches, platform preferences, audience size, challenges, aspirations, income sources, and their views regarding compensation and inclusion. The study found that the majority of Latina influencers feel under-represented in brand campaigns and earn less per campaign than non-Hispanic influencers.
Some highlights from the study:
- 57.6 percent of Latina influencers are full-time content creators
- Nearly 19 percent have audiences of more than 100,000 followers
- 64 percent fall into the Nano and Micro-Influencer categories
- 17.5 percent earn more than $50,000 per year
- 48.3 percent reported that they connect with brands through influencer platforms
To download a free copy of the study, click here.
Headquartered in Madrid, Spain, SocialPubli is a global self-service platform that connects marketers and influencers. The company represents more than 300,000 opt-in influencers in 35 countries and has conducted more than 4,000 campaigns for brands such as McDonald’s, Coca-Cola, Subway, BMW and eBay.