HPRA’s 2022 National Bravo! Awards Will Honor the Hispanic PR Industry’s Best Teams and Campaigns

Tonight’s Annual Hispanic Public Relations Association Fundraising Gala in Austin will Recognize Hispanic Campaigns from the leading corporate, agency, non-profit PR and marketing teams, as well as several great journalists, PR masters and pioneers

If you’re attending tonight’s HPRA BRAVO! Awards in Austin – one of the biggest nights for Hispanic and Multicultural communications professionals – consider yourself lucky. The event is sold out. Here are six highlights of the iconic event for both those who are attending and those who wish they were:

Categories: While HPRA’s awards categories sometimes expand or adapt to special news trends – such as last year’s COVID Response award – tonight’s event will feature 17 Awards Categories and 10 Finalists. Here are the 17 Categories:

  • Agency of the Year (last year’s winner was H&M Communications)
  • Campaign of the Year (last year’s winner was NBCUniversal / Telemundo Enterprises, who are nominees for some of this year’s awards)
  • CSR (Corporate Social Responsibility) Campaign
  • Digital PR Campaign
  • Food & Beverage Campaign
  • Influencer Engagement Campaign
  • Integrated Marketing Communications Campaign
  • Internal Communications Campaign
  • Latin America Campaign
  • New Product Launch
  • Non-Profit Campaign
  • Media/Virtual Campaign
  • Multicultural Campaign of the Year
  • Public Education Campaign of the Year
  • Public Affairs Campaign
  • Social Justice Campaign
  • Technology Campaign

Finalists: Here is a list of the 10 Finalists – brands and agencies – and the campaigns that got them nominated (in alphabetical order):

  • BODEN Agency for two campaigns: McDonald’s HACER® National Scholarship and PepsiCo Juntos Crecemos
  • Chemistry Cultura for NFL “Por La Cultura”
  • CCOMM Group, Inc. for Clean & Clear® Aloe Vera Collection
  • d expósito & Partners for Nielsen Diverse Intelligence Series
  • NBCUniversal Telemundo Enterprises for three campaigns: “Planifica Tu Vacuna,” “Celebrando el Mes del Orgullo” and for “Come with Us/Juntos Imparables”
  • Plus Three for two campaigns: Latino Inaugural 2021 and for Hispanic Veterans Leadership Alliance Advocates
  • Sensis Agency for UnidosUS “Esperanza Hope for All”
  • Talento Unlimited for Miami Downtown Development Authority
  • The MRKT for Disney’s Encanto
  • Thirty6Five for Houston Ballet Foundation

Emcees: Despierta América correspondent Astrid Rivera and Fox News Channel National Correspondent Bryan Llenas will present the awards.

Honorees: In 2019, HPRA added the Diversity & Inclusion Professional of the Year Award and the President’s Award. The idea is to recognize leaders who have made important contributions to the advancement of Hispanic-Americans in PR and journalism. Here are the four winners for 2022:

  • Journalist of the Year: Emmy-winning journalist and author Maria Elena Salinas
  • Pioneer of the Year: Charter Communications Vice President of Multicultural Marketing Marisol Martinez
  • President’s Award: University of Florida Professional in Residence Patrick Ford
  • Diversity & Inclusion Professional of the Year: Edelman Global Chief DEI Officer Trisch Smith.

Scholarships: In 2022, HPRA announced a new scholarship program for undergraduates pursuing a degree in PR and communications, awarding five $1,000 scholarships. Expect to see several of the winners tonight.

Location: Since the HPRA launched the HPRA Bravo! Awards in 2014, the event has been held in New York. This is the first year it branches out of New York. Why Austin? Why not?

Stay tuned for Hispanic PR Blog’s continuing coverage of the HPRA Bravo! Awards, with updates on the winners and special interviews.