$250K Reasons to Pay Attention to the ‘Blogger Rules’
With all of the noise the FTC’s “blogger rules” made when first introduced in late-2009, you would think that most marketers and agencies would have gotten the point by now the FTC is serious about cracking down on bloggers and companies posting fake reviews. Apparently, there are a few who still haven’t gotten the message.
That looks to be the case following news of a $250,000 fine the FTC recently slapped on Legacy Learning Systems Inc. for bogus product reviews it procured from affiliate marketers and bloggers on behalf of clients.
Read the entire article at PRSAY.