Marketing Maven announced their nomination for Fastest Growing Company from Latino Business Awards 2014. The Latino Business Awards 2014 highlights organizations and leaders in the Latino business community who are setting an example for those doing business in the Southern California region.
“We are extremely honored to be recognized within the Los Angeles Latino business community as a Fastest Growing Company,” said Lindsey Carnett, CEO and president of Marketing Maven. “We believe it is imperative for companies to have a bilingual and bicultural Hispanic marketing component to reflect the changing needs of the U.S. consumer, especially in the greater Los Angeles area.”
Marketing Maven attributes its rapid growth to assigning metrics to its public relations, Hispanic marketing and social media marketing campaigns. Consistently showing clients measurable results with their sales objectives in mind is how Marketing Maven has seen rapid growth consecutively since its founding in 2009.
Mari Escamilla, Hispanic Media Manager, leads Marketing Maven’s Hispanic Media Department, focusing on media relations with Spanish language media including television, radio, newspaper, magazine, online news websites and bloggers. Escamilla and her team help to create press kits and press releases for clients in both English and Spanish. A growing sector of Marketing Maven’s Hispanic Media Department is social media marketing. The use of culturally relevant content in English, Spanish and Spanglish in social media marketing for clients targeting the U.S. Hispanic demographic is a growing demand from clients since Hispanics over-index for social and mobile.
Marketing Maven is also a leader in educating marketers about Hispanic marketing, as Carnett and Escamilla frequently lead panels at conferences alongside some of the nation’s most respected voices in Hispanic marketing. The Hispanic Marketing Department is applying its U.S. Hispanic consumer marketing techniques in many verticals via consumer and B2B campaigns in the categories of Direct Response, restaurants and hospitality, entertainment, beauty, baby/parenting, beauty, healthcare, nutrition and supplements.
As members of the Hispanic Public Relations Association (HPRA) and participation in events like Hispanicize, Latin GRAMMYs and other culturally relevant events, Marketing Maven has its finger on the pulse of the U.S. Hispanic consumer and the cutting-edge marketing techniques to reach them. Escamilla was awarded the HPRA Young Public Relations Professional of the Year Award by HPRA Los Angeles, as well as a Latino Business Award from Pacific Coast Business Times in 2013.
Marketing Maven was recently nominated for two San Fernando Valley Business Journal Women in Business awards, including CEO of the Year and Executive of the Year. Their Baby Trend Facebook social media campaign was recently named a finalist in the PR News Social Media Icon Awards alongside brand Sony Home Entertainment and Guthy-Renker. The integrated marketing firm also earned the 2013 Public Relations Society of America (PRSA): Los Angeles PRism Award for Small-Budget Product Launch Campaign for client Hot Iron Holster. This same campaign won the gold 2013 Stevie® Award for Marketing Campaign of the Year.
About Marketing Maven
Marketing Maven is an integrated LA marketing firm with offices in New York focusing on public relations, Hispanic marketing, and social media. Their services aid national marketing campaigns and product launches with reputation management, organic SEO tracking, competitive analysis reports, and online product reviews to help increase revenue.