How Government and Non-Profits Are Using Hispanic Social Media

NEW YORK, NY – The 2011 Hispanic Social Media Insights Webinar Series starts March 23 (1 to 2 p.m. ET) with a free national webinar titled “How Government and Non-Profits are using Hispanic Social Media.”

The national webinar series is a partnership of Hispanicize with the Hispanic Public Relations Association (HPRA).

“Our webinar series is now a permanent monthly addition to the family of resources that Hispanicize and HPRA will provide free of charge to brands and other Latino social media marketers on a consistent, ongoing basis,” said Hispanicize CEO Manny Ruiz who is also the organizer of Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference.

Among the hot topics that will be discussed in the first webinar of the year are:
– What are some of the current best practices being used by government agencies and nonprofits to engage specific segments of the online Hispanic audience by delivering unique, targeted content to attract, engage, and create community.
– What are the key differences in running a campaign for government or a non-profit versus for a corporation?
– Case Studies illustrating how several government agencies and nonprofits are using the web and social media to actively engage Latinos online.
– How social media platforms like Facebook and Twitter meet the unique communication needs of government agencies and nonprofits.

Confirmed speakers for the first in-depth webinar of the year, which is sponsored by Social Media Spanish, are:

Eric Diaz, Principal, DK Web Consulting

Eric leads the digital agency, DK Web Consulting which is primarily known for Hispanic marketing through social media. To stay on top of the newest trends in multicultural social media marketing Eric participates in online conversations, researches best practices and industry trends, and discusses the newest wrinkles in social media programming & development.

Natasha Pongonis, Social Media Director, DK Web Consulting

As Director, Natasha develops key content to engage diverse Hispanic audiences by understanding the communication between cultures, traditions, and regional variations of Spanish.

Carla Briceno, Vice President, Bixal

Carla is co-founder of Bixal, an 8(a) certified small business that provides communications strategy and technology services to engage the online Hispanic market in the U.S. and Latin America via the web, social media and mobile.

Manny Ruiz, CEO of Hispanicize and organizer of Hispanicize 2011, will moderate the webinar.

To register for this webinar go to

About the Hispanic Public Relations Association (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.

About Hispanicize
Founded by Latino social media leaders Manny Ruiz, founder of the Hispanic PR Blog, PapiBlogger and the Annual Hispanic PR & Social Media Conference, Louis Pagan, Co-Founder of LATISM and Migdalia Rivera, founder of Latina on a Mission, Hispanicize is the complete resource for Latino social media marketers and bloggers. Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers.
To follow on its Facebook fan page, visit or on Twitter @Hispanicize.

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Louis Pagan
Tel: 305.321.5002

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