The Twelfth Annual Latino Trendsetter Awards, a benchmark celebration, will be held on Tuesday, December 3rd, 2013 at 6:00pm at The Metropolitan Pavilion, located at 110 West 19th Street in New York City’s trendy Chelsea district.

Juan Guillen, LatinTRENDS founder & CEO states “The Latino Trendsetter Award recipients proudly represent 52 million US Hispanics. They have each developed the mindset and characteristics of a leader. They are influential heads of households and play a major role influencing what their children and parents purchase. They maintain high standards in actions and deeds. They are accomplished people on the move. They are Trendsetters who never stop! As acculturated Latinos, they are influencing three generations; theirs, their children and their parents. They are influencing mainstream society while inspiring our youth, who will become tomorrow’s trendsetters.”

Among some of this year’s Trendsetters are Linda G. Alvarado, President & CEO of Alvarado Construction and co-owner of the Colorado Rockies Baseball Team; Eliana Murillo, Head of Multicultural Marketing at Google, Inc. Ana Roca Castro, founder of LATISM (Latinos in Tech, Innovation & Social Media); Stephen Ritz, Founder of the Green Bronx Machine is receiving a special award, given to a person of non-Hispanic descent that has positively impacted the community. Additional Trendsetters are Lucia Ballas-Traynor, EVP of; Sonia Sroka-Peña, EVP of Multicultural Marketing at Edelman; Lisette Nieves, Professor in Public Policy and Administration Brooklyn College& Social Entrepreneur in Residence at Blue Ridge Foundation; Ofelia Castiblanco, Director of Community Affairs at NBC & Telemundo NY; and Ramón J. Pineda, General Manager of Univision 41; Shoe designer Alejandra G; renowned Chef Ricardo Cardona; Eliza Esquivel, Vice President of Global Brand Strategy at Mondelēz Global LLC; Daisy Expósito-Ulla, Chair & CEO of D’Expósito & Partners, LLC; Vincent Santana, MBA, EMPH, chief administrative officer of the Department of Neurology at Columbia University; Rafael Pineda, senior anchor on Univision41: Actor Luis Antonio Ramos; Singer-Songwriter & Entrepreneur Anthony “J’Martin” Espinal; Delta Airlines will receive the Corporate Company of the Year Award for its commitment to excellence, being a solid corporate citizen and its proven track record of success in recruiting and retaining a diverse workforce and supporting Hispanic community initiatives. NY1 Noticias will receive the Media Company of The year award for its ten years of brining up to the minute news and informing New York’s Latino Community.


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