Yakult Making Big Hispanic Market Splash with Multi-Faceted Campaign and New Brand Icon

Yakult U.S.A. Inc. is unveiling its new “Love Your Insides.(TM)” campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast.

The probiotic drink maker will kick off this week in 29 major designated marketing areas with a TV spot called “True Love” and will air in both English and Spanish. Both versions of the commercials are formatted as Read More »