World Patent Marketing announces launch of Español to serve Spanish-speaking market
World Patent Marketing has officially announced the launch of World Patent Marketing Español. The move will enable the company to offer high-quality and affordable patent services to the United States’ most rapidly-growing segment of the population and the world’s Spanish speaking countries.
“We are the only patent assistance company in the United States to focus on the Spanish speaking community,” said Scott Cooper, Managing Director of World Patent Marketing, “We are excited to launch World Patent Marketing Español to benefit this underserved segment of the international market.”
Totaling more than 50 million individuals, Hispanics are the largest minority in the United States and have reached a critical mass online. As the fastest growing segment of the online population, the Hispanic online market has emerged as one of the most attractive and lucrative customer segments on the Internet. Online Hispanics are young, affluent, and responsive to targeted online experiences that appeal to their language needs and cultural predispositions. The US Hispanic market online represents an attractive opportunity for companies looking to grow market share and increase revenue.
At 33.5 million individuals, the US Hispanic online market continues to grow at explosive levels and remains a relatively untapped segment of both the online population as well as the aggregate Hispanic market. The Internet has become central in the lives of millions of Hispanics and has emerged as a viable medium for companies to connect with this lucrative segment of the US population in a cost-effective, quantifiable, and interactive manner.