Wonderful Pistachios Partners with Latino Sports TV Personality Carmen Boquin to Promote Smart Snacking During Sports Viewing Occasions

The Partnership Kicks off this Summer during The Most Important Soccer Tournament in the World

 Wonderful Pistachios announced today that sportscaster and TV personality, Carmen Boquín, will serve as the brand’s ambassador during the most important soccer event in the world.  Boquín will help create awareness on the importance of adapting healthy snacking habits and position Wonderful Pistachios as the go-to smart snack for sports aficionados viewing soccer matches this season.  

“Soccer is about passion, pride and good sportsmanship, and I am excited to join Latinos across the U.S. as they cheer for their favorite teams and players,” said Carmen Boquín, TV Host and Personality. “Enjoying a soccer match is about creating a fun experience which is shared with friends and family, and what better way to do that than to ensure that smart snacking options like Wonderful Pistachios are available during gatherings. I am proud to have partnered with Wonderful Pistachios to promote smart snacking among the Latino community as they enjoy every minute of the sports viewing experience.”

The campaign aims to provide the Latino community with valuable information on different and fun ways they can integrate Wonderful Pistachios as a snack via editorial opportunities, expert positioning, and social media engagement. Boquín will share with her fans how athlete’s eating habits impact their performance and how pistachios can be great option to maintain a more balanced nutrition. Additionally, Wonderful Pistachios will showcase soccer themed creative in its point-of-sale displays during the activation period.

Boquín joins a roster of past and present Latino brand ambassadors, including Jared Borgetti and Laura Posada, who have joined the Wonderful Pistachios’ brand mission to promote the importance of maintaining a well-balanced diet and active lifestyle. These strategic partnerships have helped position pistachios as a favorite nut among the Latino community according to internal insights gathered by The Wonderful Company.  

 “Carmen’s dynamic personality and passion for sports are key traits which perfectly complement our brand positioning and aid our efforts to raise awareness among the U.S. Hispanic community,” said Adam Cooper, vice president of marketing, The Wonderful Company. “Our research indicates that 56% of people aware of pistachios associate them with sports, but only 9% associate them with soccer. As soccer fans tune in to enjoy the many matches being played this summer, Carmen will join in the fun-filled experiences reminding those fans to make that occasion even more special by offering smart snacks like Wonderful Pistachios.”   

 Social media fans can learn more about tips to enjoying this summer’s tournament by following the hashtag #HazTuCopaWonderful.