Winning the Game
The New Color of Entertainment
According to Mintel, one-third of Internet users have done some mobile gaming in the past three months. When it comes to Asians and Hispanics, the numbers increase significantly. A younger average age and openness to technology contributes to this phenomenon. Forty-three percent of Hispanics and 39 percent of Asians respectively have played any kind of mobile gaming in the past three months. In both cases, phone gaming has a bigger share than portable console gaming, consolidating the growing importance of smartphones among this segment.
Read the entire article by Gustavo Razzetti at ClickZ.