Two New Hires for Wing

James Roberts and Jose Merino Join as Media Supervisor, Media Buyer

Alain Groenendaal, President and CEO of full-service marketing communications agency Wing (, today announced the appointment of James Roberts to Media Supervisor and Jose Merino to Media Buyer. Both are new positions.

Roberts, based out of San Francisco, and Merino, based out of Miami, will develop and implement media strategy for Wing clients including Reliant Energy, Children’s Healthcare of Atlanta and Garick Corporation. Roberts will report to Wing’s Vice President of Communication Planning Enrique Dussan, and Merino reports to Roberts.

Roberts, 37, joins from Hoffman Lewis Advertising, where he worked as Senior Media Planner on clients such as BevMo!, Bank of the West and SlingBox across TV, cable, radio, print, digital and OOH. Prior to that, he worked at Grey San Francisco as Senior Media Planner on clients including Mervyn’s, Roman Meal Bread and the San Francisco Opera.

Roberts graduated from West Virginia University with a degree in Journalism and emphasis in Advertising.

Merino, 29, joins Wing from Carrera & Partners, where he served as Media Buyer and Planner. Merino holds a B.S. in Communications from Florida International University, where he concentrated in Advertising and Marketing. Upon graduating college, Merino was a member of the Most Promising Minority Students from AAF and was selected by AAAA as a candidate to intern at Carat, NY.