What Are the Benefits of Email-Social Media Integration?
Several studies have shown that a majority of email marketers are making use of social media tactics, both to boost their social media efforts as well as to improve email campaigns.
A June 2010 survey of North American email and online marketers by email marketing firm Lyris found that most of them were seeing positive results. Just 6% said their marketing results were no better after integrating social and email, compared with 54% who said results were at least somewhat better.
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